Facebook as a Marketing Strategy for Online Sellers

Authors

  • Aivan Realeen Adamy University of Makati Author
  • Janeth Cortas University of Makati Author
  • Emmanuel Mecayer University of Makati Author
  • Christina Kyla Pol-ot University of Makati Author
  • Kaila Marie Tacuyan Author

Keywords:

Facebook, Social Media, Marketing Strategy, Online Selling

Abstract

The rise of online selling proliferated during the second quarter of 2021. In a fast-changing industry, the utilization of social media, specifically Facebook, has become the mainstream of marketing and selling. This study aimed to conduct an in-depth analysis of the promotional strategies adopted by online sellers who do not have physical stores. Furthermore, this research study sought to determine the challenges faced by online sellers as they market tangible products (i.e., accessories, clothing, cosmetics, food, and supplement). A one-on-one interview was employed to gather data from the participants’ lived experiences. The findings indicated that knowing the target market, use of graphics, Facebook boosting, and brand ambassadors were the most common strategies online sellers employ in marketing their products. For most of them, it contributed to increasing the sales of their products and has positively affected their livelihood. However, online sellers deal with challenges like difficult customers, technical issues, miscommunication, and limitations of stocks. The findings from this study provided an avenue for online sellers to enhance their marketing strategies which can increase their sales with fewer challenges encountered.

Author Biographies

  • Aivan Realeen Adamy, University of Makati

    Aivan Realeen F. Adamy is a 4th-year communication and service management student at the University of Makati. On May 2022, she volunteered during the Bantay Balota Election Coverage of RMN DZXL. She received the “Best in Research” Award in 2019 when she was in Senior High School. Trained as a feature writer, she became part of school publications like The Blazon (2018-2019) and Puting Pilas (2016-2017) where she has written news features and human-interest stories.

  • Janeth Cortas, University of Makati

    Janeth P. Cortas is a 4th-year communication and service management student at the University of Makati. She is a consistent Dean’s lister at the university. As part of her self-development, she acquired skills and a passion for business and the arts, which eventually molded her to be more interested in research. As a student, she started her own business and aspires to have a Coffee and Cake shop in the future. She believes in the saying “Nothing is impossible if you work hard”.

  • Emmanuel Mecayer, University of Makati

    Emmanuel P. Mecayer is a 4th-year communication and service management student at the University of Makati. In pursuit of his dream, he joined Contact Center Circle and became an officer from 2019-2021. He served this organization and learned a lot of things about how he can improve his communication skills and ability to work under pressure. Despite having a few people around, he was still able to manage not to be distracted by what people might say. Like any other student, he also loves listening to music, exploring new things, and being challenged.

  • Christina Kyla Pol-ot, University of Makati

    Christina Kyla R. Pol-ot is a 4th-year communication and service management student at the University of Makati. As a student, she is a consistent dean’s lister and has always been engaged with different school activities. An advocate of Media Information Literacy in line with her achievements in campus journalism which also led her engrossed in doing research. Joining organizations and competitions molded her into someone who now knows the path she wants to be in. In her spare time, she takes part in philanthropic activities, pageantry, and writing stories online.

  • Kaila Marie Tacuyan

    Kaila Marie M. Tacuyan is a 4th-year communication and service management student at the University of Makati. She has been a consistent Dean’s Lister since senior high. She is also a former officer of the Contact Center Circle where she served as a treasurer and was a secretary in her organization back in senior high school. To fulfill her goal of becoming a journalist, she pursued a course related to communication to improve her knowledge and skills in both written and verbal communication. In her spare time, she listens to music and reads classic novels.

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Published

30-11-2022

Issue

Vol. 10 No. 2 (2022): Universitas: Official Journal of the University of Makati

Section

UNIVERSITAS Research Articles

Categories

How to Cite

Adamy, A. R., Cortas, J., Mecayer, E., Pol-ot, C. K., & Tacuyan, K. M. (2022). Facebook as a Marketing Strategy for Online Sellers. UNIVERSITAS - The Official Journal of University of Makati, 10(2). https://journals.umak.edu.ph/universitas/article/view/30